Launch your own ecommerce website
If you are only selling a product, the Amazon-only approach is perfectly fine. However, if you are building a brand, you need to consider your off-Amazon strategy. People who shop on Amazon think that they are buying from Amazon even though it’s your products that they are buying. All of Amazon’s listings are uniform and designed to give your store zero brand recognition whatsoever, you have to obey their rules when listing your products.